THE CLIENT
iFive Global supports their customers through call center and medical data analytic products via its incredible Philippine-based delivery teams.
THE CHALLENGE
iFive Global was an emerging company when we had our first encounter with them. With the fast success of their first year of outsourcing in the Philippines, they decided that they needed to step up with their Social Media platforms as well -- to be discovered more by other applicants and to increase employee retention by engagements.
Our KPI (Key Performance Indicator) was the number of applicants and better brand awareness.
Services
OUR SOLUTION
Our team proposed a balanced strategy where we targeted applicants using Facebook, Instagram and Twitter's user targeting based on age, gender, interests, and search engines. We collected internal data (previous analytics and applicant count) which helped us discover more about our target market.
For leads and potential employees, we did surveys with actual applicants to get in-depth with our maketing stategy.
We also worked on employee engagement through social media by coordinating with their internal team and suggesting programs and events in the office which they conducted and we later on used for our social media, attracting more applicants and at the same time increasing shares and reactions from employees following iFive's pages.
As a result, our likes and following increased on the first month meaning that we were successful with our user targeting -- gaining new followers/potential applicants.
2.49x
Increased organic followers
10%
Increased reach for paid ads
10,000+
Increased organic reach
