THE CLIENT

A Keto-diet friendly brand for everyone. Making your drinks healthier and tastier with the help of their main ingredient - Chia seeds. Their goal is to mix health and wellness into our products.

THE CHALLENGE

Keto Brew is a startup brand based in the Philippines that aspired to have a look that would give them their customer's trust. With their mission to promote wellness in their healthy products, they didn't have that much idea when it came to their looks and how they would approach their branding as their founders were focused more on creating the perfect balance of a healthy and delicious drink, thus, giving our team the opportunity to get our creative juices flowing and give them the branding they deserved.

We started from scratch when it came to their look -- logo, color palettes, social media branding, design templates and other marketing collaterals. The struggle was to provide the right amount of professionalism and still incorporate a fresh approach.

They wanted a social media intro that would give their customers fun contents which made sense as their main product is known to be one of the trendiest and most hyped drink around Asia which is the "Milktea", but of course, we had to consider the fact that they were a starting brand who's also in the health and wellness industry which means that we needed to be extra careful with our strategy.

Services

OUR SOLUTION

Since the main product is a drink with a lot of health benefits, our team made sure that we incorporated a "natural" approach - something that would give them the organic look. We also made sure that we give it a timeless look -- sophisticated and reputable. Usad ensured that it can keep up from the very well-known logos from reputable companies in the Philippines such as San Miguel, Ayala, Sun Life and more.

For their Social Media Platforms, as requested by our client, we created informative posts, commercial type ads, and locally-known memes. Based on research, we came up with two different main "target group" -- people in to health and fitness + Millenials who were into Milktea and coffee. We also had other target groups but based on the data from the first month of the campaign, these were the most engaged group.

We also did SWOT analysis, competitor analysis and consumer surveys for this strategy. As a result, we tripled their following plus an average of 12,000+ reach per post (75% organic, 25% paid ads) in Facebook and Instagram.and Twitter's user targeting based on age, gender, interests, and search engines. We collected internal data (previous analytics and applicant count) which helped us discover more about our target market.

For leads and potential employees, we did surveys with actual applicants to get in-depth with our maketing stategy.

We also worked on employee engagement through social media by coordinating with their internal team and suggesting programs and events in the office which they conducted and we later on used for our social media, attracting more applicants and at the same time increasing shares and reactions from employees following iFive's pages.

As a result, our likes and following increased on the first month meaning that we were successful with our user targeting -- gaining new followers/potential applicants.