For The Man - Case Study | Usad Creatives

THE CLIENT

A Manila based menswear brand that fits you. Empowering Men to be satisfied with themselves in whatever clothing they wear. Inspired by the classic & minimalist look of the 50's.

THE CHALLENGE

"We don't want to be just another online shop"...

That's what our client said.

Our team was assigned to create a strong look for the brand matched with their main advocacy which is Empowering Men. FTM wanted to break out of the stigma that online shopping aren't only for women. Their request was to give our online audience the idea from just one look, something direct but memorable and of course as they would like to call it "manly".

They came to us stating that Branding was their main concern. At the time, they didn't have any idea on how to execute it, they didn't even have a name for the brand.

With their Social Media, they wanted to introduce their services and products in an organic approach, meaning no paid ads yet. Their goal was to build and establish an organic community first.

Services

OUR SOLUTION

Usad recruited a team of expert contributors and designers who's had experience with designing online platforms to help form an idea and give the promising brand a name and a look.

We thought of naming the brand "For The Man" to make it more direct -- something that can call out their target market with just one glance.

Our designers thought of a unique way of delivering the message that "online shopping isn't only for women" using design -- a message that can break the stigma but still can keep up with its manly aesthetic. With the strong name and font for the brand, we thought of giving the color palette a bit of a nude touch to incorporate the message that just like how men can invade the online shopping world, we can also rock a little touch of nude.

We also educated the client on how to create their ad designs and other marketing collaterals with the branding that was presented.

Their website launch generated an average of 200+ visits for the first month and got several positive feedbacks from its users.

With our help, their first month of posting and targeting organic users were successful when it came to user retention. Their repeat customers were at 60% the first quarter and their customer engagements were mostly organic.